This expansion of the partnership between the Lions and Meijer will include interior and exterior ‘Meijer Performance Center’ branding elements around the Allen Park building, as well as branding on the team’s practice uniforms during the regular season. Additionally, Meijer will be the presenting partner of the Brush Street Concourse at Ford Field with visible branding for all Detroit Lions home games and other events and will be featured in multiple gameday elements. Meijer is now the Lions’ exclusive grocery partner and currently the first and only grocery retailer that has naming rights of an NFL club’s training facility.
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