It’s a new tradition: When the NFL schedule gets revealed every spring, all 32 teams have to compete in the social media space to see who can come up with the most entertaining, creative and funniest video of them all.
We’re proud to say the Detroit Lions’ video is up there with some of the best.
2023 Detroit Lions schedule: Dates, times, TV channel info
The Lions’ social media team went the Madden NFL video game route with their 2023 schedule reveal, using AI-generated voices of head coach Dan Campbell and general manager Brad Holmes to provide hilarious commentary of every game each week. And, of course, the Lions win each one.
We won’t spoil the entertainment; just watch for yourself. And see if you can detect all the inside jokes and Easter-egg references in this video.